HAGGISH FLASH (HF) is a visual art project comprising a series of installations of objects and paintings. It uses the idea of a fictitious brand (HAGGISH FLASH) as a pretext for touching upon different aspects of the contemporary human experience, such as multiculturalism, the male and female form, sexual ambiguity and established roles, appearance and status, exclusion, empathy, tenderness and the protective instinct, and marketing and art, among others.
HF is a reflection of our own life experiences. It arose from our desire to collaborate on a long-term project. Initially, we established some work guidelines and agreed to carry out the project without any restrictions on time or resources that might compromise its quality.
That agreement has meant that HF has demanded our absolute dedication over the past several years, and it has become a life-changing experience. In the physical spaces where the project was developed (home studios in Berlin, France, Japan and Madrid) art and life became intermingled and fed into each other. HF should be understood as an artistic expression, but also as a force for the transformation of life and a meeting point for our individual sensibilities.
The fact that we come from different cultures and have developed the project in different countries has made the multiculturality of this experience evident consciously or subconsciously. Many of the concepts and ideas that have nurtured HF have arisen from living together and being intimate with one another. We understand the time we have shared with each other as an integrative tool and platform for the experiences that have nourished our stock of ideas.
For visual development, we rely on the aesthetic and symbolic qualities of the images, and in our paintings we pay close attention to detail in order to achieve textural effects that connect with our ideas. We also use these effects to convey feelings and the nuance of our ideas.
We have used analogue materials and methods like pencil on paper, oil on canvas, wood carving, body painting, temporary tattoos, ready-made objects, and recycled products, as well as digital methods such as digital image capturing, digital editing, digital printing, and lightboxes.
Sometimes we have used digital methods to construct objects, such as the HF containers that we made from recycled ice cream containers and covered with digital prints that we designed and printed, or the temporary tattoos, which we designed digitally and printed in our studio on special paper that then adheres to the skin.
In creating reference images, we have made use of a variety of objects and materials, including jewelry, plastics, yogurt, gelatine, digital prints, parts of our bodies, ready-made objects, recycled products, toys, and fish. We later transformed these images into oils on canvas, lightboxes, or digital prints. Some of our installations combine oils on canvas with objects that we built, such as HF containers and small wooden sculptures.